Twitch has finally made a decision about the rights of the music used by streamers. The platform has entered into licensing agreements not with major groups such as Universal or Warner, but with distributors and independent labels that work with independent artists worldwide. Among them Above & Beyond, Mxmtoon or RAC.
Music is important in the creation process especially for a platform like Twitch, so it was important to find a solution to integrate the music ecosystem which is constantly changing.
This is in response to numerous requests for DMCA withdrawal. Even if Soundtrack Twitch solves part of the problem, the company will still have to deal with the withdrawal of music for which it did not have the rights.
In total, Soundtrack by Twitch will offer more than a million songs that have been paid for to Twitch’s broadcasters at launch.
In the beta version, Playlists and Stations are managed by Twitch’s music management team as well as some streamers. New Playlists and Stations will be added on a regular basis. Music uploaded in Soundtrack will be separated into their own audio channel so that they can be played live without the risk of being stricked or mutated.
Other musicians, labels and publishers will be able to add their music in Soundtrack by consulting the help topic.
The launch of Soundtrack by Twitch highlights the complexity and growth of the music industry.